And honestly, it feels like we’ve found our people.
For years, we’ve worked with clients and communities to shift behaviours in ways that are good for society, good for the planet, and good for people’s wellbeing. Now we’ve joined a global community that’s working towards the same thing: using business as a force for good.
At Shannon Behaviour Change, we believe that behavioural science, when coupled with insight, empathy and deep listening, can be transformational. We help governments, organisations, and purpose-led brands engage people in ways that promote equity, sustainability, and long-term positive change. Becoming a B Corp™ isn’t a pivot. It’s a perfect match.
What is a
B Corp?
B Corp Certification means that a company has been verified by B Lab™ to meet high standards of social and environmental performance, transparency, and accountability. But more than that, it’s about making a legal and practical commitment to stakeholder governance, meaning we’ve pledged to consider not just profit, but the interests of people, communities, and the environment in every business decision we make.
To stay certified, we’ll reassess our impact every three years and the standards we’re measured against will keep rising. B Corp isn’t about being the best. It’s about always working to be better.
Why it fits us
We don’t just talk about change, we design for it. Whether it’s helping communities embrace circular economy practices, encouraging people to take better care of their mental health, or elevating underheard voices through powerful storytelling, our work has always been driven by purpose.
Being a B Corp means we now stand shoulder to shoulder with other businesses that believe that purpose and profit are not mutually exclusive. It connects us with those who see the power of business not as something to be tamed but as something to be transformed.
We’re now part of a global movement working towards an inclusive, equitable, and regenerative economy. An economy that works for all. And we’re proud to bring our expertise in behaviour change to that mission.
What’s next?
The truth is: we’re just getting started. Becoming a Certified B Corporation is not a badge; it’s a mission. A commitment to continually challenge ourselves and improve how we work, how we support our team, how we deliver value for clients, and how we contribute to the community and planet.
We’ll be sharing more soon about what we learned during the certification process and how we’re evolving. In the meantime, if you’re curious about how B Corps are trying to change the rules of the game for good, check out bcorporation.net.
If you’re a purpose-driven organisation or changemaker looking to shift behaviour, get in touch.
We’ve found our peeps.
And maybe you’ve found yours too.
If you know us for ChangeComms, our behavioural science-informed campaigns, we’d love to introduce you to the rest of the Shannon Behaviour Change family. Each team brings deep expertise and a shared commitment to purpose-led impact.
ChangeFilms: Stories that stick. We create documentary-style and social-first video content that moves hearts, shifts mindsets, and inspires action.
ChangePR: Public relations with purpose. We drive awareness and media engagement through storytelling that puts values and community outcomes first.
ChangeNarratives: Crafting organisational narratives that unify and align. We help organisations articulate their purpose and bring everyone on the journey.
Contact our teams for a chat about your next project here.
