A culture of collaboration

It's not rocket science, it's people science.

“You can legislate for change; you can throw money at it; you can smother your audience with information. But if you want people to change, willingly and for good, you must inspire them. Inspired Change happens when a behavioural insight is combined with a powerful, emotional connection. Inspired Change can benefit an individual, a business or a society as a whole. Inspired Change is change for the better.”

– Bill Shannon

The Shannon Company is no place for shallow thinking.

Original thinkers.

Fowler describes “creative” as a “luscious, round, meaningless word”, a vaguer substitute for “original”. We appreciate Fowler.


We don’t need Fowler to appreciate what inspiration means and involves.

Curious souls.

We agree with the renowned Time Magazine essayist Lance Morrow: “Curiosity is the noblest form of intellectual energy”.

Perpetual optimists.

We see problems as opportunities. Time after time, case after case, we have found that hope is a far more powerful, empathic force than fear.

Open minded.

Like a parachute it works best when open.

Story tellers.

People have always connected with each other by sharing stories. We understand the power of communicating through change narratives.

Persuasive natured.

We know an idea is not worth a pinch of salt unless it is bought, with commitment.

Not dour.

Appearance, manner and voice reflect that we are cheery, not just cheerful.

Collaborative model.

We bring together the best skills to tackle the challenges our clients face, many of which confront some of Australia’s biggest social issues.

Often our work requires input from a wide range of disciplines, and it’s only by sharing our knowledge and experience in a meaningful collaboration with specialist partners, that we can find better and more effective ways to bring about positive, sustainable change.

We are known for many types of creative collaborations with from comedians to musicians, artists to film makers, producers, creatives and designers. We work with and learn from people with lived experience, people from diverse backgrounds, subject matter experts and social influencers.

We see our role as bringing people together and co-creating and designing solutions, and when you work with us you could find yourself sharing ideas, insights and thinking with academics, sociologists, psychologists, economists, writers and film-makers.

Academic partners.

In 2011 we co-founded, and continue to co-fund, BehaviourWorks Australia.

BehaviourWorks, a research institute at Monash University, was established to bring leading behaviour change researchers and practitioners together to find behavioural solutions to real-world problems.

Whether front and centre of a major project or working in the background supporting our teams everyday, BehaviourWorks are an embedded part of our process. They help us…

  • Shape the behavioural science behind our strategies;
  • Stay abreast of latest research into how Australians are behaving;
  • Understand the latest behavioural science learnings from around the world; and
  • Build our own teams’ behavioural science knowledge through ongoing training programs.

… we are used to academic rigor and work with a range of research institutes and subject matter experts to turn theory into practice.

What behaviour do you want to change?

Have a chat