It’s not rocket science, it’s people science.  

The key to our Behaviour Change work is harnessing emotions to inspire, and sometimes confront, people to willingly change their behaviour for good.  

Crucial to the process is understanding our audiences’ circumstances and beliefs which inform intentions – why we do what we do. Intentions manifest themselves in behaviour, in turn reinforcing beliefs in a continuing cycle. In our aim to change beliefs, we introduce an intervention that is based on an emotional truth to create an emotional connection to the desired behaviour.  

It’s how we deliver campaigns to corporate, government and community clients for lasting environmental and social good. 

Everything we do is built with the rigour of Behaviour Change science.  

Consistently stimulated by the academic insight of Australia’s leading Behaviour Change research unit; BehaviourWorks Australia, our approach is world leading. 

12 years ago, we cofounded and since co-fund BehaviourWorks and our partnership has led to a unique approach to inspiring change, with a model that explores the emotions that underpin beliefs and behaviours. It’s why our work is different. And it’s how we’ve achieved deep and lasting positive change time and again.  

“We Tell Ourselves Stories In Order To Live” – Joan Didion  

The Change Narrative is the truth, the whole truth, and sometimes, the truth hurts. Much more than artificial buttressing of a product or brand, it presents the facts through analysing real issues, real history and real characters including protagonists and antagonists. It’s a journey that moves you from one set of beliefs to a new set of beliefs that underpin the desired behaviour. The telling of this story uses devices like irony, tension, emotion and humour to break open the issue and look inside, deepening a sense of understanding and engagement. The Change Narrative changes lives for the better in Australia, and internationally. It is embraced by individuals and communities, not for profits and businesses, councils and governments, collectives and movements.  

Capabilities include:

No other shared medium has effected greater change in the modern world, than film. From the days of families gathered around the telly, to the latest TikTok trends, we are forever fascinated and emotionally engaged by the moving image – in all its forms. ChangeFilms is built on this understanding. And after nearly two decades, we are continuing to produce some of Australia’s most effective, emotive and change inspiring content.  

Capabilities include:

Visit www.changefilms.com.au for more information on services and to view our latest work.

In an era characterised by smaller budgets, nuanced messaging and precise target audiences, a different strategic approach to creating change is called for. ChangePR is a purpose-driven approach to fostering positive societal impact. Holding true to a core narrative and employing evidence-based strategies, we can reach people in the mediums they consume news and information in a way that engages and motivates. 

Capabilities include:

Visit www.changepr.com.au for more information on services and to view our latest work.