Everything we do is built with the rigour of Behaviour Change science. Consistently stimulated by the academic insight of Australia’s leading Behaviour Change research unit; BehaviourWorks Australia, our approach is world leading. 12 years ago, we cofounded and since co-fund BehaviourWorks and our partnership has led to a unique approach to inspiring change, with a model that explores the emotions that underpin beliefs and behaviours. 

Behind every positive sustained change is a story with a substantial truth. A warts and all story, with a protagonist and antagonist. It is a story that moves you from an existing set of beliefs to a new set of beliefs that lead to a desired behaviour. The Change Narrative weaves light and shade into an honest journey of self-discovery, creating an emotional connection, that inspires transformation. 

No other shared medium has effected greater change in the modern world, than film. From the days of families gathered around the telly, to the latest TikTok trends, we are forever fascinated and emotionally engaged by the moving image – in all its forms. ChangeFilms is built on this understanding. And after nearly two decades, we are continuing to produce some of Australia’s most effective, emotive and change inspiring content.  

In an era characterised by smaller budgets, nuanced messaging and precise target audiences, a different strategic approach to creating change is called for. ChangePR is a purpose-driven approach to fostering positive societal impact. Holding true to a core narrative and employing evidence-based strategies, we can reach people in the mediums they consume news and information in a way that engages and motivates.