Illicit Firearms

Client: Crime Stoppers Australia

The behaviour:

There is an overwhelming number of unregistered firearms circulating in the community which is not only illegal but tremendously dangerous for the community.

The change:

In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.

What behaviour do you want to change?

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More work that's inspired change.

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Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.

Show of strength

Client: Industry Super Australia

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.

Client: Nambawan Super
Previously a superannuation fund for just government workers, we made the PNG community see that Nambawan Super was ‘for everyone’ and helped Nambawan grow to be PNG’s #1 superannuation fund.

Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.