Space to ride safe

Client: Transport Accident Commission

The behaviour:

Educate Victorians that minimum passing distances have become law, while creating an emotional connection between cyclists and motorists on the road.

1. Increase motorist’s awareness of adequate ‘safety zones’ when driving near or past cyclists.
2. Increase motorist’s ability to accurately judge a safe distance.

The change:

Remove the ‘us’ vs ‘them’ mentality and raise awareness that we all share the roads, paths and lanes. Help motorists and cyclists to be more considerate of each other and give each other the space they need to be confident and stay safe.

What behaviour do you want to change?

Have a chat

Other works

Filter

Black armbands

Client: Alcohol & Drug Foundation

We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.

This girl can

Client: VicHealth

We inspired women across Victoria to get active, by helping them overcome any fears of judgement.

Sore tooth

Client: Australian Dental Association

We inspired Victorians to consider their dental health and find their local ADAVB dentist.

Laugh without leaking

Client: Continence Foundation Australia

We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.