Black armbands

Client: Alcohol & Drug Foundation

The behaviour:

In NSW, there are too many incidents of alcohol-related transport deaths associated with sports clubs (e.g. drink driving to and from games). There is a lack of understanding and implementation of safe measures that clubs can take to help prevent these incidents.

The change:

Through our Black Armbands campaign, we encouraged sports clubs to play a greater role in preventing drink driving related deaths on NSW roads, by joining the Good Sports program.

The black armband is universally recognised as a symbol of mourning, so using this as a key visual component of the campaign proved an effective way of bringing home the avoidability of drink driving and encouraging clubs to sign up to the program to access the support resources available to put in place safeguards for players and members.

What behaviour do you want to change?

Have a chat

More work that's inspired change.


Space to ride

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

Show of strength

Client: Industry Super Australia

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.

Find a dentist

Client: Australian Dental Association

We inspired Victorians to consider their dental health and find their local ADAVB dentist.