Laugh without leaking

Client: Continence Foundation Australia

The behaviour:

Incontinence is an issue that affects one in four Australians, but nobody talks about it and 80% don’t seek help.

‘Laughing’ is a time when people suffer from incontinence and ‘laughter’ helps mitigate embarrassing topics. We formed a strategic partnership with comedian Bev Killick and the Melbourne International Comedy Festival, then featured Bev in a two phase digital campaign to:

1. Build awareness and decrease stigma.
2. Build women’s knowledge and capability to exercise their pelvic floor muscles.

Play Video

The change:

By “taking the piss” we reduced the stigma associated with incontinence and got women doing pelvic floor exercises.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

Black armbands

Client: Alcohol & Drug Foundation

We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.

This girl can

Client: VicHealth

We inspired women across Victoria to get active, by helping them overcome any fears of judgement.