Call it out

Client: Respect Victoria

The behaviour:

Men make excuses or stay silent on other men’s violent behaviour.

We leverage the dynamics of social confrontations (friendship groups and public places) to tackle the general understanding of violence against women – that it’s not just strong physical attack, it can also be things like trying to control a person’s finances/personal life, constantly putting them down and bullying. We nuance not physically or verbally intervening as a choice (therefore silence is complicit), then show how men can intervene in other men’s behaviour in a non-confrontational manner.

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The change:

We inspired one in two people who saw our campaign (>three million) to do something about family violence – think, have a conversation or seek help.

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More work that's inspired change.

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Illicit Drugs

Client: Crime Stoppers

We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.

Super For Everyone

Client: Nambawan Super

Previously a superannuation fund for just government workers, we made the PNG community see that Nambawan Super was ‘for everyone’ and helped Nambawan grow to be PNG’s #1 superannuation fund.