Bye Bye Battery Cages

RSPCA

Right now, over 10 million Aussie hens are suffering in barren battery cages. It’s arguably the worst animal welfare issue in Australia.

The behaviour:

Australians were unaware and passive towards the livelihoods of Australian hens in barren battery cages.

Australia is lagging behind other countries when it comes to phasing out battery cages

RSPCA's landing page for their petition to ban battery cages in Australia

4 out of 5 Aussies think barren battery cages should be phased out in Australia

The change:

We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.

What behaviour do you want to change?

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More work that's inspired change.

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Portfolio

Nambawan Super

Client: Nambawan Super
Previously a superannuation fund for just government workers, we made the PNG community see that Nambawan Super was ‘for everyone’ and helped Nambawan grow to be PNG’s #1 superannuation fund.

Love food, hate waste, love a list

Client: Sustainability Victoria
We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.