Bye Bye Battery Cages

RSPCA

Right now, over 10 million Aussie hens are suffering in barren battery cages. It’s arguably the worst animal welfare issue in Australia.

The behaviour:

Australians were unaware and passive towards the livelihoods of Australian hens in barren battery cages.

Australia is lagging behind other countries when it comes to phasing out battery cages

RSPCA's landing page for their petition to ban battery cages in Australia

4 out of 5 Aussies think barren battery cages should be phased out in Australia

The change:

We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.

What behaviour do you want to change?

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More work that's inspired change.

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Portfolio

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Client: Industry Super Australia

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.

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Client: Victorian Responsible Gambling Foundation

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Client: Respect Victoria

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Client: Nambawan Super
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