Love food, hate waste, love a list

Client: Sustainability Victoria

The behaviour:

Victorian families typically waste one in four bags of grocery shopping and about $50 per week.

The change:

We identified an easy-to-do specific food planning behaviour – make a weekly shopping list and stick to it – and had comedian Cal Wilson visit three real families as they undertook four weeks of meal planning and writing a list before shopping.

We inspired a movement to reduce food waste and generated the equivalent of a $4.97 benefit for every $1 invested by government and households.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Love food, hate waste, love a list

Love food, hate waste, love a list

Client: Sustainability Victoria
We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.
Making hard work pay off

Making hard work pay off

Client: CBUS
We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.
Call it out

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.