Drop The Act

Client: Incolink

The behaviour:

Construction workers are over 50% more likely to take their own lives than people from other industries due to a multitude of factors including workload stresses, being worn out after years of physical toil on the job, financial pressures, substance abuse, relationship breakdowns, and more. In this ‘tough guy’ working environment, they fear sharing their feelings with fellow workers.

The change:

We helped inspire workers suffering with these overwhelming thoughts to ‘drop the act’ and showed fellow workers how simple it is to help by having a chat, guiding them to the support services and potentially save a life.

What behaviour do you want to change?

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More work that's inspired change.

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Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.
Incolink

Incolink

Client: Incolink
We helped inspire workers suffering with these overwhelming thoughts to ‘drop the act’
100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
Victoria Police

Victoria Police

Client: Victoria Police
We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.