Drop The Act

Client: Incolink

The behaviour:

Construction workers are over 50% more likely to take their own lives than people from other industries due to a multitude of factors including workload stresses, being worn out after years of physical toil on the job, financial pressures, substance abuse, relationship breakdowns, and more. In this ‘tough guy’ working environment, they fear sharing their feelings with fellow workers.

The change:

We helped inspire workers suffering with these overwhelming thoughts to ‘drop the act’ and showed fellow workers how simple it is to help by having a chat, guiding them to the support services and potentially save a life.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Battery Cages

Battery Cages

Client: RSPCA
We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.
Victoria Police

Victoria Police

Client: Victoria Police
We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.
Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.