Common Sensei

Client: Housing Industry Association (HIA)

We inspired young apprentices to follow safety protocols on worksites.

The behaviour:

Apprentices don’t engage with workplace safety videos because, let’s face it, they’re boring! This means they are more likely to put themselves in danger.

Play Video
About Common Sensei
Play Video

The change:

We inspired apprentices to be safe on worksites, by making safety videos they actually want to watch.

Our approach was to make funny content that feels at home in their social feeds. With millions of organic views, and a truckload of likes, comments and shares – a bit of fun has gone a long way to keep young people safe.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.
Sore tooth

Sore tooth

Client: Australian Dental Association
We inspired Victorians to consider their dental health and find their local ADAVB dentist.
Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.