Space to ride safe

Client: Transport Accident Commission

The behaviour:

Educate Victorians that minimum passing distances have become law, while creating an emotional connection between cyclists and motorists on the road.

1. Increase motorist’s awareness of adequate ‘safety zones’ when driving near or past cyclists.
2. Increase motorist’s ability to accurately judge a safe distance.

Play Video

The change:

Remove the ‘us’ vs ‘them’ mentality and raise awareness that we all share the roads, paths and lanes. Help motorists and cyclists to be more considerate of each other and give each other the space they need to be confident and stay safe.

What behaviour do you want to change?

Have a chat

Other works

Filter

100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
‘Respect Is’

‘Respect Is’

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
Victoria Police

Victoria Police

Client: Victoria Police
We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.
Show of strength

Show of strength

Client: Industry Super Australia

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.