Space to ride safe

Client: Transport Accident Commission

The behaviour:

Educate Victorians that minimum passing distances have become law, while creating an emotional connection between cyclists and motorists on the road.

1. Increase motorist’s awareness of adequate ‘safety zones’ when driving near or past cyclists.
2. Increase motorist’s ability to accurately judge a safe distance.

The change:

Remove the ‘us’ vs ‘them’ mentality and raise awareness that we all share the roads, paths and lanes. Help motorists and cyclists to be more considerate of each other and give each other the space they need to be confident and stay safe.

What behaviour do you want to change?

Have a chat

Other works

Filter

Love food, hate waste, love a list

Love food, hate waste, love a list

Client: Sustainability Victoria
We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.
Show of strength

Show of strength

Client: Industry Super Australia

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.
Sore tooth

Sore tooth

Client: Australian Dental Association
We inspired Victorians to consider their dental health and find their local ADAVB dentist.
Common Sensei

Common Sensei

Client: Housing Industry Association (HIA)
We inspired young apprentices to follow safety protocols on worksites.