Sore tooth

Client: Australian Dental Association

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

What behaviour do you want to change?

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More work that's inspired change.

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‘Respect Is’

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.

Client: Nambawan Super

Previously a superannuation fund for just government workers, we made the PNG community see that Nambawan Super was ‘for everyone’ and helped Nambawan grow to be PNG’s #1 superannuation fund.

Illicit Firearms

Client: Crime Stoppers

In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.

Victoria Police

Client: Victoria Police

We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.