Sore tooth

Client: Australian Dental Association

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

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The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

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More work that's inspired change.

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Battery Cages

Battery Cages

Client: RSPCA
We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.
Sore tooth

Sore tooth

Client: Australian Dental Association
We inspired Victorians to consider their dental health and find their local ADAVB dentist.
Space to ride safe

Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.