Sore tooth

Client: Australian Dental Association

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

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The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

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More work that's inspired change.

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Victoria Police

Victoria Police

Client: Victoria Police
We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.
Illicit Firearms

Illicit Firearms

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In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.
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We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.
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Love food, hate waste, love a list

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We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.