Elder Abuse

Client: Respect Victoria

The behaviour:

There’s little societal awareness of Elder Abuse being a form of family violence that’s being experienced by 14% of older people.

Elder abuse is a form of family violence that is unacceptable but has very low awareness. It is a phenomenon that is notoriously under-reported with many barriers to disclosing elder abuse. Sufferers feel a sense of shame, concerned that speaking up will cement their status as ‘vulnerable’ or by raising, it will jeopardise the relationship they have with their ‘carer’.

The change:

We helped raise awareness of what it looks like and inspired people to call it out.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Common Sensei

Common Sensei

Client: Housing Industry Association (HIA)
We inspired young apprentices to follow safety protocols on worksites.
Illicit Drugs

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.
Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.
Battery Cages

Battery Cages

Client: RSPCA
We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.