Elder Abuse

Client: Respect Victoria

The behaviour:

There’s little societal awareness of Elder Abuse being a form of family violence that’s being experienced by 14% of older people.

Elder abuse is a form of family violence that is unacceptable but has very low awareness. It is a phenomenon that is notoriously under-reported with many barriers to disclosing elder abuse. Sufferers feel a sense of shame, concerned that speaking up will cement their status as ‘vulnerable’ or by raising, it will jeopardise the relationship they have with their ‘carer’.

Play Video
Play Video

The change:

We helped raise awareness of what it looks like and inspired people to call it out.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Illicit Drugs

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.
The hands that bind

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
Sore tooth

Sore tooth

Client: Australian Dental Association
We inspired Victorians to consider their dental health and find their local ADAVB dentist.
Call it out

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.