Laugh without leaking

Client: Continence Foundation Australia

The behaviour:

Incontinence is an issue that affects one in four Australians, but nobody talks about it and 80% don’t seek help.

‘Laughing’ is a time when people suffer from incontinence and ‘laughter’ helps mitigate embarrassing topics. We formed a strategic partnership with comedian Bev Killick and the Melbourne International Comedy Festival, then featured Bev in a two phase digital campaign to:

1. Build awareness and decrease stigma.
2. Build women’s knowledge and capability to exercise their pelvic floor muscles.

Play Video

The change:

By “taking the piss” we reduced the stigma associated with incontinence and got women doing pelvic floor exercises.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Call it out

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
Elder Abuse

Elder Abuse

Client: Respect Victoria
We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.
Battery Cages

Battery Cages

Client: RSPCA
We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.