Call it out

Client: Respect Victoria

The behaviour:

Men make excuses or stay silent on other men’s violent behaviour.

We leverage the dynamics of social confrontations (friendship groups and public places) to tackle the general understanding of violence against women – that it’s not just strong physical attack, it can also be things like trying to control a person’s finances/personal life, constantly putting them down and bullying. We nuance not physically or verbally intervening as a choice (therefore silence is complicit), then show how men can intervene in other men’s behaviour in a non-confrontational manner.

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The change:

We inspired one in two people who saw our campaign (>three million) to do something about family violence – think, have a conversation or seek help.

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More work that's inspired change.

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‘Respect Is’

‘Respect Is’

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
The hands that bind

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
Laugh without leaking

Laugh without leaking

Client: Continence Foundation Australia

We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.