Common Sensei

Client: Housing Industry Association (HIA)

We inspired young apprentices to follow safety protocols on worksites.

The behaviour:

Apprentices don’t engage with workplace safety videos because, let’s face it, they’re boring! This means they are more likely to put themselves in danger.

The change:

We inspired apprentices to be safe on worksites, by making safety videos they actually want to watch.

Our approach was to make funny content that feels at home in their social feeds. With millions of organic views, and a truckload of likes, comments and shares – a bit of fun has gone a long way to keep young people safe.

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More work that's inspired change.

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Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.

Nambawan Super

Client: Nambawan Super
Previously a superannuation fund for just government workers, we made the PNG community see that Nambawan Super was ‘for everyone’ and helped Nambawan grow to be PNG’s #1 superannuation fund.

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.

Elder Abuse

Client: Respect Victoria
We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.