Common Sensei

Client: Housing Industry Association (HIA)

We inspired young apprentices to follow safety protocols on worksites.

The behaviour:

Apprentices don’t engage with workplace safety videos because, let’s face it, they’re boring! This means they are more likely to put themselves in danger.

The change:

We inspired apprentices to be safe on worksites, by making safety videos they actually want to watch.

Our approach was to make funny content that feels at home in their social feeds. With millions of organic views, and a truckload of likes, comments and shares – a bit of fun has gone a long way to keep young people safe.

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More work that's inspired change.

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100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.

Make the most of yours

Client: AustralianSuper
We inspired Australians to trust and prefer AustralianSuper more than any other super fund. Most importantly, we inspired them to do small, good actions that lead to a better retirement.

Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.