Laugh without leaking

Client: Continence Foundation Australia

The behaviour:

Incontinence is an issue that affects one in four Australians, but nobody talks about it and 80% don’t seek help.

‘Laughing’ is a time when people suffer from incontinence and ‘laughter’ helps mitigate embarrassing topics. We formed a strategic partnership with comedian Bev Killick and the Melbourne International Comedy Festival, then featured Bev in a two phase digital campaign to:

1. Build awareness and decrease stigma.
2. Build women’s knowledge and capability to exercise their pelvic floor muscles.

Play Video

The change:

By “taking the piss” we reduced the stigma associated with incontinence and got women doing pelvic floor exercises.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Common Sensei

Common Sensei

Client: Housing Industry Association (HIA)
We inspired young apprentices to follow safety protocols on worksites.
The hands that bind

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
Make the most of yours

Make the most of yours

Client: AustralianSuper
We inspired Australians to trust and prefer AustralianSuper more than any other super fund. Most importantly, we inspired them to do small, good actions that lead to a better retirement.
Victoria Police

Victoria Police

Client: Victoria Police
We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.