Sore tooth

Client: Australian Dental Association

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

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The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

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More work that's inspired change.

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Elder Abuse

Elder Abuse

Client: Respect Victoria
We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
Love food, hate waste, love a list

Love food, hate waste, love a list

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We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.
Illicit Drugs

Illicit Drugs

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We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.
Laugh without leaking

Laugh without leaking

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We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.