Sore tooth

Client: Australian Dental Association

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

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The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

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More work that's inspired change.

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Make the most of yours

Make the most of yours

Client: AustralianSuper
We inspired Australians to trust and prefer AustralianSuper more than any other super fund. Most importantly, we inspired them to do small, good actions that lead to a better retirement.
100 day challenge

100 day challenge

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We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
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Client: CBUS
We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.
Illicit Firearms

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Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.