100 day challenge

Client: Victorian Responsible Gambling Foundation

The behaviour:

100 days doesn’t sound like much. But for problem gamblers the thought of going 2,400 hours without making a bet, could be a daunting experience. We wanted to reach those gamblers who were questioning their level of gambling and wanted to take a break – or stop permanently.

The change:

By taking a break and partaking in the 100 Day Challenge, we inspired gamblers to see the better life that awaited them, by reinforcing all the positive aspects that gambling takes away.

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More work that's inspired change.

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Incolink

Client: Incolink
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Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.

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Client: RSPCA
We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.