100 day challenge

Client: Victorian Responsible Gambling Foundation

The behaviour:

100 days doesn’t sound like much. But for problem gamblers the thought of going 2,400 hours without making a bet, could be a daunting experience. We wanted to reach those gamblers who were questioning their level of gambling and wanted to take a break – or stop permanently.

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The change:

By taking a break and partaking in the 100 Day Challenge, we inspired gamblers to see the better life that awaited them, by reinforcing all the positive aspects that gambling takes away.

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