100 day challenge

Client: Victorian Responsible Gambling Foundation

The behaviour:

100 days doesn’t sound like much. But for problem gamblers the thought of going 2,400 hours without making a bet, could be a daunting experience. We wanted to reach those gamblers who were questioning their level of gambling and wanted to take a break – or stop permanently.

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The change:

By taking a break and partaking in the 100 Day Challenge, we inspired gamblers to see the better life that awaited them, by reinforcing all the positive aspects that gambling takes away.

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More work that's inspired change.

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Love food, hate waste, love a list

Love food, hate waste, love a list

Client: Sustainability Victoria
We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.
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Sore tooth

Client: Australian Dental Association
We inspired Victorians to consider their dental health and find their local ADAVB dentist.
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Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
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Battery Cages

Client: RSPCA
We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.