100 day challenge

Client: Victorian Responsible Gambling Foundation

The behaviour:

100 days doesn’t sound like much. But for problem gamblers the thought of going 2,400 hours without making a bet, could be a daunting experience. We wanted to reach those gamblers who were questioning their level of gambling and wanted to take a break – or stop permanently.

The change:

By taking a break and partaking in the 100 Day Challenge, we inspired gamblers to see the better life that awaited them, by reinforcing all the positive aspects that gambling takes away.

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100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.

Making hard work pay off

Client: CBUS
We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.

Common Sensei

Client: Housing Industry Association (HIA)
We inspired young apprentices to follow safety protocols on worksites.