100 day challenge

Client: Victorian Responsible Gambling Foundation

The behaviour:

100 days doesn’t sound like much. But for problem gamblers the thought of going 2,400 hours without making a bet, could be a daunting experience. We wanted to reach those gamblers who were questioning their level of gambling and wanted to take a break – or stop permanently.

Play Video

The change:

By taking a break and partaking in the 100 Day Challenge, we inspired gamblers to see the better life that awaited them, by reinforcing all the positive aspects that gambling takes away.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.
TOMRA Cleanaway

TOMRA Cleanaway

Client: TOMRA Cleanaway
Improve the company’s reputation, drive engagement and position TOMRA Cleanaway as an experienced lead operator in Victoria and in sustainable waste management.​g.
The hands that bind

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.