Be A Force For Good

Victoria Police

We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.

The behaviour:

With an ambitious target to meet for new recruits, Victoria Police advised that the ‘low hanging fruit’ of applicants had been exhausted.

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The change:

We inspired a new pool of people to enquire about a career with Victoria Police by making them aware that the skills and values they apply in their civilian life are the sorts of skills required for Police.

What behaviour do you want to change?

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More work that's inspired change.

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Sore tooth

Sore tooth

Client: Australian Dental Association
We inspired Victorians to consider their dental health and find their local ADAVB dentist.
Call it out

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
Illicit Drugs

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.
Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.