Be A Force For Good

Victoria Police

We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.

The behaviour:

With an ambitious target to meet for new recruits, Victoria Police advised that the ‘low hanging fruit’ of applicants had been exhausted.

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The change:

We inspired a new pool of people to enquire about a career with Victoria Police by making them aware that the skills and values they apply in their civilian life are the sorts of skills required for Police.

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More work that's inspired change.

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Victoria Police

Victoria Police

Client: Victoria Police
We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.
Call it out

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
Illicit Drugs

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.
Sore tooth

Sore tooth

Client: Australian Dental Association
We inspired Victorians to consider their dental health and find their local ADAVB dentist.