This girl can

Client: VicHealth

The behaviour:

Women avoid being active because of a fear of judgement.

We generated 400 applicants from women of different ages, cultural backgrounds and stories, but all sharing one or more of three identified behavioural barriers relating to being poorly ‘judged’ – appearance, ability, priorities. We shortlisted 25 to appear in a uniquely Victorian version of the UK’s ‘This Girl Can’ brand campaign.

The change:

We inspired one in seven women in Victoria to be more active.

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More work that's inspired change.


This girl can

Client: VicHealth

We inspired women across Victoria to get active, by helping them overcome any fears of judgement.

Show of strength

Client: Industry Super Australia

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.

There’s a lot of us

Client: CBUS

We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.

Black armbands

Client: Alcohol & Drug Foundation

We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.