This girl can

Client: VicHealth

The behaviour:

Women avoid being active because of a fear of judgement.

We generated 400 applicants from women of different ages, cultural backgrounds and stories, but all sharing one or more of three identified behavioural barriers relating to being poorly ‘judged’ – appearance, ability, priorities. We shortlisted 25 to appear in a uniquely Victorian version of the UK’s ‘This Girl Can’ brand campaign.

The change:

We inspired one in six women in Victoria to be more active.

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More work that's inspired change.

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Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

Making hard work pay off

Client: CBUS

We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.

Circle of super

Client: AustralianSuper

We inspired Australians to trust and prefer AustralianSuper more than any other super fund. Most importantly, we inspired them to do small, good actions that lead to a better retirement.